Vodka brand, Absolut has created a rainbow hued vodka bottle inspired by the colors of LGBT movement. The limited edition Absolut Mix bottles incorporate the six colors of the prided rainbow into a geometric pattern of semi-transparent triangles. The patterns give interesting effects when viewed from different angles.
The bottles are created to inspire people to be true to themselves and connect with others without judgement or prejudices. The brand has tapped icons from the fashion, art and music fraternity to design the bottles. Henry Holland, Gareth Pugh, Fred Butler, Princess Julia are among the designers who have featured their own interpretation of the rainbow.
These editions will be auctioned off with the proceeds benefiting the LGBT Charity Stonewall in the UK.