Google is taking over the world !
Things were originally understood as, you log into Google and ask for anything. The way it is coming to is, Google is logging into everything.
While the Google Car and appointment of Mr Sundar Pichai, have been in the news. A close look at certain developments mentioned below, does paint a picture of a future, where the World of Fashion and Google will come together.
GOOGLE FABRIC PROJECT JACQUARD
An interactive smart fabric, that can control things simply by touching the surface.
GOOGLE TALKING SHOE
A smart shoe that connects with your smart phone and has conversation with you. How cool is that !
Ever since its release, Google Glass has been one of the most closely watched wearable technology. It also serves as a perfect example of how seriously Google is getting into the Fashion world.
At the time of its release a lot of people thought, it is just a technology product.
But it is the promotion, tie-ups and positioning of Goggle Glass which is where things get interesting.
It has been showcased at New York Fashion Week , London Fashion Week and is closely working with other Fashion Weeks.
VOGUE dedicated a special feature THE FINAL FRONTIER to Google Glass .
And Diane Von Furstenberg has been showcasing Google Glass in shows and closely working since 2012 with Google to develop a fashionable range of the glass.
The only obstacle that all these technological innovations are facing is the ‘Price Factor’. And it will take time before these technologies, become accessible and mainstream.
Till then, there is always the GOOGLE MERCHANDISE STORE, where one can pick up , Sweat bands, T-shirts, Wallets and other things like Lip Balms for an affordable price tag.