We the young people of India are rebels for a reason, we are passionate about causes, we cannot be dictated, we want respect, we want to dress up the way we want and we can’t be controlled. Hence, we speak our mind and would like to boldly ‘Pour It Out’.
The latest ad campaign by IICE Vodka featuring Kalki Koechlin is a mind-opener. The black and white ad which persuades or rather inspires viewers to speak against moral policing has gripped a large segment of audience. #PourItOut was trending on Twitter.
Let’s check it out how people have reacted to the trend #PourItOut.