Khadi Has To Be Promoted! But Is A Fashion Show Enough?


FDCI in collaboration with NGO Tamana recently hosted a Khadi Fashion Show titled, ‘Inclusion Beyond Boundaries’ with an aim to celebrate the differently-abled children of Tamana and the fabric of the nation-Khadi. The ten coveted FDCI designers including Abraham &Thakore, AnjuModi, Gaurav Jai Gupta, JJ Valaya, Payal Jain, Rahul Mishra, Rajesh Pratap Singh, Rina Dhaka, RohitBal and Samant Chauhan created ensembles in khadi. The professional models walked down the ramp wearing myriad beautiful Khadi ensembles, but the real showstoppers were the differently-abled children. The event brought out the beauty of khadi and interesting interpretations of the most loved fabric-khadi.

Last year also, FDCI in association with Gujarat State Khadi and Village Industries Board had curated a special show in Ahmedabad to promote khadi. The show was rife with folk music and then there was a speech on commercial feasibility and national importance of khadi.

With the continuous backing of khadi by FDCI through fashion shows, the fabric has certainly gained an appreciation amongst the upper strata. The status of fabric has elevated from being a simple, unassuming one or merely as a symbol of economic liberalization to the one that can stand out in the high-end, brands-driven market. Khadi fabric has always won the hearts through its sheer simplicity, elegance and moreover with the fact that it can be moulded in so many different ways. The fashion shows have showcased Khadias the perfect wedding wear and likewise a resort wear.


However, the question that arises is whether the fashion shows are enough to promote the fabric and livelihoods of the skilled khadi spinners? A fashion show is typically a showcase of many fabrics and ideas. Cankhadi stand out amongst other fabrics and of course the celebrity show stoppers involved in fashion weeks?

Wouldn’t it be more sensible to dedicate exhibitions or a fashion week to khadi every season, so that wider variety could be brought out by more designers? Not just that, with more designers participating, more skilled workers would gain access to a better standard of living. Another noteworthy point is of bringing back the skilled khadi spinners, who have long left spinning in a hope to attain a better lifestyle or of training new workers.

If it is proudly acclaimed as the fabric of the nation, then shouldn’t more vigorous promotion tactics be taken up to validate the point!



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