Sabyasachi opens up about Make In India campaign

FAshion designer Anavila Mishra (C) being honoured by NITI Aayog CEO Amitabh Kant & fashion designer Sabayasachi

FICCI Ladies Organization (FLO) felicitated eminent fashion designers, Asma Hussain for reviving traditional hand-woven fabrics of Varanasi and Awadh and Anavila Mishra, for her innovation such as linen saris. Along with, fashion designers, the FLO also honored Choti Tekam for reviving traditional art of Gond paintings.

The felicitation ceremony happened in the presence of ace designer Sabyasachi Mukherjee and NITI Aayog CEO Amitabh Kant. An interactive session on ‘Make in India: Handmade in India’ was also a part of the event. Speaking on the monumental initiative started by the Government of India, Mukherjee said that today’s millennials were exposed to luxury from modern gadgets to international schooling. “The ‘Make in India’ campaign cannot be successful if Indians do not understand the importance of being Indian.”

Mukerjee also added that Indians still think that what one gets outside is best in the world. This had to change. “If India paid as much attention to its social and cultural roots rather than just religion, India will be a different country,” he said, remarking that the day India starts organizing itself; China will become a distant cousin.

Mukherjee also elaborated on textiles as an important tool to increase economic growth. He said, “Indian traditional handicrafts and handmade textiles represent the country’s unique cultural mosaic and identity to the world.  Our rich heritage supported by the right policies could provide economic potential for women and fashion designers at all levels and across all sectors. India has everything it can give to the world.”

FLO L-R Amitabh Kant,CEO NITI Aayog, Vinita Bimbhet, President, FLO, FAshion designer Sabayasachi DSC_3043

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