Inspired by the color blue, Sachin Tendulkar has recently launched his own fashion label, True Blue. The legendary cricketer stated that he had spent almost 24 hours wearing the color blue on the field and the whole country identifies with the color.
A joint venture with Arvind Fashion Brands, True Blue is a premium menswear and accessories brand that would strive to make men’s fashion interesting and fashion driven. The apparel range has been designed keeping in mind the persona of the cricketer.
Arvind Fashion is tuned to launch 30 stores of True Blue in 5 years.